Ezekiel Hall Real Estate

Contributions: Branding, Web Design

Overview

This website was created for a new real estate agent in the Tampa Bay Area. The client was looking for a modern image based website design that would visually appeal to its users and clearly communicate their message and brand.

Users

Potential clients looking to buy, sell, or rent a home in the Tampa Bay Area.

Process

Wireframes
Prototyping
Feedback
User Interface Design
Mockups

Completed

2021

Process

Creating wireframes is an important part of my design process. It allows me to generate different layouts without having to build out each one, capturing multiple ideas in a short amount of time. Starting with quick thumbnail sketches, I come up with cohesive layouts for each webpage, pick the most viable options, and begin building out low fidelity wireframes.

Navigation Bar

It was a priority to keep the navigation menu as simple as possible to streamline the user’s experience. I chose to limit the amount of menu items and highlight only the most important information and services, nesting additional information below. I also placed the navigation bar in a familiar location so that users could easily find pertinent information. Keeping with traditional menu naming conventions provides simple, easy to understand options that give familiarity to frequent online users, while also taking into consideration the experience of first time users.

Contact Form

Placing an easily accessible contact form at the top of the page allows users a contact shortcut without having to manually generate an email from a separate webpage. With a front and center call-to-action, it streamlines the user’s process of contacting the agent.

Mockups

In 2019, 53% of all web traffic came from mobile users. This means that it is critical for today’s designers to prioritize the experiences of their mobile users. Throughout my design process, I made sure to design with mobile users in mind by switching between web and mobile view, testing different iterations and building upon previous versions to find solutions optimized for both formats.